Why B2B Appointment Setting Should Be Part Of Your Sales Strategy
B2B appointment setting is a sales strategy that refreshes the pipeline with new prospects. It also improves sales tactics, which leads to optimized conversion rates and increased revenue. Outbound appointment setting starts with identifying ideal customer profiles (ICP) and buyer personas to prioritize leads that meet qualifying criteria. It follows with lead nurturing through targeted email campaigns that provide valuable insight and resources related to the prospect’s industry or pain points. Strategic Edge: Elevating Your Sales Game If you want your business to grow, you need a competitive edge that differentiates you from your competition. A company’s competitive edge comes from many different sources. Some of them are easy to identify and control, like a great location, pricing, or a reputation for excellent service. Other factors are more difficult to pinpoint, but just as important. These are called intangibles, and they include things that your competitors cannot copy or repli...